Shushanik Ghaltakhchyan

Shushanik Ghaltakhchyan is a mission-and results-oriented entrepreneur with over 20 years of experience in telecommunications, banking, academic sphere, and business consulting. Her expertise includes Customer Experience (CX), CX product automation, IT-enabled solutions, Strategic Marketing, Business Psychology, Corporate Training, and Business Mentorship, with a strong focus on tech-driven learning and leadership development. Holding master’s degrees in History, Political Science, PR & Marketing, and Practical Psychology, she brings a versatile and interdisciplinary skill set to her work. Shushanik has collaborated with both local and international organizations to enhance CX management at the C-level, particularly through IT-powered tools and platforms, in industries such as telecommunications (Beeline, Ucom), banking (HSBC), and logistics (HayPost). As a CX leader, she has led key digital initiatives, including NPS and CFL systems, supported by automated business processes. Shushanik is an expert member in Mantashyants Entrepreneurs Union since 2021. In April 2025, Shushanik, being a guest speaker at Fintech 360 (Yerevan, RA), presented and highlighted Human-oriented Psychology in Business. Since April, 2025, Shushanik is a member of Union of Advanced Technology Enterprises of Armenia, taking part in exchanging expertise through organized cooperations and events. Shushanik is the CEO and founder of Whitebone – Experience Management, a consulting firm specializing in CX and Strategic Marketing; Whitemind, a psychological center; and the founding president of Customer Experience Association of Armenia (CXAA), where she actively promotes mentorship and CX innovation.