Nejdeh Hovanessian

Nejdeh Hovanessian is the Country Coordinator for Armenia within the EU4Innovation East project, implemented by Expertise France across the Eastern Partnership countries. With over 30 years of international experience spanning strategic design, design thinking, branding, and entrepreneurship, Nejdeh identifies as a “designpreneur”—blending creative thinking with entrepreneurial practice. Prior to his current role, he spent six years shaping Armenia’s startup landscape as the Assistant Director of EPIC (Entrepreneurship and Product Innovation Center) at the American University of Armenia (AUA), where he continues to teach academic courses on innovation and entrepreneurship.