Grace Williams

Grace Williams leads Marketing & Communications for Silicon Allee, Fraunhofer HHI's deep tech venture lab in Berlin, where she helps early-stage founders sharpen how they communicate: their positioning, their story, and how they reach and activate the right audience through outreach, content, and campaigns. Her expertise spans B2B, FMCG, Digital Media, Health Tech and Deep Tech marketing, built across three very different markets: Shanghai, London, and Berlin. That range has given her a versatile, adaptable approach to marketing, one she brings directly to founders working out who their customer is and how to win their attention. Bringing a unique background as a trained historian, Grace understands how narrative and emotion, not just logic, drive decisions, and applies that instinct to how founders shape their message. She is also professionally accredited by the Chartered Institute of Marketing. Originally from the UK and based in Berlin, Grace brings this cross-market grounding to her role as a marketing expert with ESMT at the Seaside Startup Summit